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1Foreign Trade Researcher, Independent, Mumbai, Maharashtra, India
2Current affiliation: Gem & Jewellery Export Promotion Council (GJEPC), Mumbai, Maharashtra, India
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.
This study examines the impact of government Export Promotion Programmes (EPPs) on the export performance (EP) of Indian apparel firms. Using primary data from Maharashtra-based exporters, the research employs partial least squares-structural equation modelling to test relationships between managerial perception, awareness, export knowledge, perceived benefits and EP. Findings indicate that managerial perception, firm-level awareness and export knowledge significantly enhance EP, whereas perceived benefits of EPPs show no significant effect. These results emphasise the necessity of improving awareness, simplifying administrative procedures and increasing scheme effectiveness. The study provides valuable firm-level evidence from a developing economy on EPPs’ role in driving export growth.
Export Promotion Programmes, export knowledge, export performance, firm-level awareness, managerial perception, PLS-SEM
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