Editorial
Sheeba Kapil
Prem Prakash1, Pyare Lal Verma2 and Vinod Negi3
Shyam V. S.1, Bilal Mustafa Khan1 and Kanwal N. Kapil2
Satinder Bhatia1
Vijayalakshmi Iyengar1
Influence of Brand Origin on Consumer Buying Behaviour in the Indian Context
Prateek Kanchan1
Can Credit Ratings be Modelled on the Basis of Financial Metrics? An Evidence from Ind-Ra Ratings of Indian Firms Using Conjoint Analysis Approach
Ankita Nagpal1, Gaurav Nagpal1 and Naga Vamsi Krishna Jasti1