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The Capacity Conundrum and Its Strategic Insights

A. Maragathamuthu¹ and P. Thillai Rajan²

First Published 27 Jan 2026. https://doi.org/10.1177/jiift.251407735

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The Impact of Sustainability Practices on Brand Value: A Study of Sri Lanka’s FMCG Industry

Hashidu Kelum Lakshitha Kariyawasam¹ and Rhythmani Perera¹

First Published 30 Jan 2026. https://doi.org/10.1177/jiift.261415715

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Recency Frequency Monetary Analysis for Segmenting Milk Suppliers of a Dairy Organisation

Subir Mitra¹

First Published 6 Feb 2026. https://doi.org/10.1177/jiift.261417001

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Impact of Modern Agricultural Practices on the Environment

Zeenat Fatima¹ and Arifa Khan¹

First Published 18 Feb 2026. https://doi.org/10.1177/jiift.261418382

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Factors Affecting Purchase Behaviour of Life Insurance in Sri Lanka

Samaratunge R. P.¹, Umayangani S. W. P. R.¹, Wijayarathne S. C. D.¹ and Rathnasingha D. L. P. M.¹

First Published 18 Feb 2026. https://doi.org/10.1177/jiift.251414491

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Review Article

Sustainability and Corporate Social Responsibility: A Blueprint for Modern Business Success

Subodh, K. Juikar¹ and Sampada S. Juikar²

First Published 27 Jan 2026. https://doi.org/10.1177/jiift.251409590

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Integrated Marketing Communication Forcing Consumers to Compare Themselves with Others and Buy Brands: Case Study for Brand Success in Indian Context

Prateek Kanchan¹

First Published 23 Feb 2026. https://doi.org/10.1177/jiift.261422012

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