IIFT International Business and Management Review Journal

IIFT International Business and Management Review Journal

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ISSN:	XXXX-XXXX
e-ISSN:	XXXX-XXXX
Current Volume:	3
Current Issue:	2
Frequency:	Mar & Sep

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Article

Recency Frequency Monetary Analysis for Segmenting Milk Suppliers of a Dairy Organisation

Subir Mitra¹

First Published 6 Feb 2026. https://doi.org/10.1177/jiift.261417001

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Article

Impact of Modern Agricultural Practices on the Environment

Zeenat Fatima¹ and Arifa Khan¹

First Published 18 Feb 2026. https://doi.org/10.1177/jiift.261418382

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Article

Assessing the Impact of Government Export Promotion Programmes on Firm-level Export Performance: Evidence from India’s Apparel Sector

Rashmi M. Arora^1,2

First Published 17 Apr 2026. https://doi.org/10.1177/jiift.261434284

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Article

A Multilevel Model of Frontline Employee Performance and Customer Outcomes in the Hospitality Industry

S.M.R.K. Illangarathne¹ and Chathuni Jayasinghe¹

First Published 12 May 2026. https://doi.org/10.1177/jiift.261437942

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Article

From Social Media to Civic Life: Examining How Civic Attitudes and Behaviours Mediate Engagement Among Working Women

Krishna Murari¹ and Shalini Shukla²

First Published 22 May 2026. https://doi.org/10.1177/jiift.261439598

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Article

The Role of Artificial Intelligence in Virtual Reality-enhanced Human Resource Management

S.M.R.K. Illangarathne¹

First Published 9 Jun 2026. https://doi.org/10.1177/jiift.261445150

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Review Article

Integrated Marketing Communication Forcing Consumers to Compare Themselves with Others and Buy Brands: Case Study for Brand Success in Indian Context

Prateek Kanchan¹

First Published 23 Feb 2026. https://doi.org/10.1177/jiift.261422012

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Review Article

Advancing the Sustainable Development Goals Through Sustainable Finance: A TCCM-based Synthesis of Theory, Measurement and Impact

Priyanka Aggarwal¹, Manaswi Kumar² and Arushi Bathla³

First Published 16 Mar 2026. https://doi.org/10.1177/jiift.261426706

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issue front

ISSN:	XXXX-XXXX
e-ISSN:	XXXX-XXXX
Current Volume:	3
Current Issue:	2
Frequency:	Bi-annual

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