IIFT International Business and Management
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Soumik Halder1 and Akash Kumar1

First Published 12 Sep 2024. https://doi.org/10.1177/jiift.241273718
Article Information
Corresponding Author:

Soumik Halder, National Institute of Fashion Technology, NIFT Campus, Bhauri, Bhopal, Madhya Pradesh 462030, India.
Email: soumik.halder@nift.ac.in

National Institute of Fashion Technology, NIFT Campus, Bhauri, Bhopal, Madhya Pradesh, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.

Abstract

The research is performed keeping in view the traffic congestion in urban areas, especially metro cities in India. Getting stuck in jams for hours is a habitual matter. The peak hours are a peril. In just four metro cities in India (New Delhi, Mumbai, Kolkata and Bengaluru), traffic congestion is so high that the fuel that is burnt due to idling of vehicles at traffic jams costs around 1.5 lakh crore annually ($18.75 billion). The situation is worst in the nation’s capital, New Delhi, with over $8.5 billion. Overall growth in population and economic upliftment, especially in the middle-class section, shaped an upsurge in demand for private transportation. Uber research estimates that the transport demand has increased by more than eight times since 1980 in urban India (Financial Express, 2018). According to findings by the Central Road Research Institute (CRRI) in the nation’s capital, New Delhi, every day 39,806 kg of fuel is burnt due to idling of vehicles at traffic jams (Adak, 2014). The article highlights problems faced by commuters, taking into account New Delhi as a case study. It is also largely because Delhi is affected by one of the highest vehicle densities among all the cities in the world (Adak, 2014). The assessment includes continuous observation and interview process of commuters belonging to different socio-economic classes in different areas of the city on (a) mode of transport used by them/preferred by them, (b) decision making towards the preferred mode of transport in the face of uncertainty, that is, traffic and (c) problems faced due to lack of consistent information regarding traffic. The article also discusses redefining the user interface and thereby their experience and forming an efficient and planned social system.

Keywords

Road traffic, traffic congestion, user interface, application system

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