IIFT International Business and Management Review Journal
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Shalini Shukla1, Hera Fatima Iqbal1 and Ila Pandey1

First Published 19 Jan 2026. https://doi.org/10.1177/jiift.251407434
Article Information Volume 3, Issue 1 July 2025
Corresponding Author:

Shalini Shukla, Department of Management, Sikkim University (A Central University), Gangtok, Sikkim 737102, India
Email: shuklashalini@ymail.com

1Department of Management, Sikkim University (A Central University), Gangtok, Sikkim, India

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Abstract

The goal of the study is to examine the interaction between green human resource management (HRM) and green creativity in India’s developing healthcare industry. Given that the healthcare industry is one that greatly contributes to waste generation and other environmental risks; thus, targeting this sector in inducing green creativity leads to a number of benefits to the country in terms of economy and ecology. Apart from this, governments’, policy makers’ and international agencies’ current attention on sustainability has justified the necessity of this work. This research work has been designed on a two-study approach, where both qualitative and quantitative approaches were used. Study 1 is qualitative in nature and uses content analysis to explore the sustainability emphasis of private and public hospitals. Study 2 is quantitative and involves empirical data collection from administrative and paramedics’ employees in various private hospitals of Delhi NCR. A self-administered questionnaire was used for collecting responses, and a total of 170 responses were analysed using IBM Amos 23.0. Details of the findings have been discussed in the article. The present research work is novel in an attempt at integrating two studies (mixed methodology) with mixed research designs in order to get a deeper understanding of embedded sustainability focus in healthcare organisations, especially in the context of an emerging economy. The study presents many implications for policymakers, professionals, government, sustainable activist and research scholars.

Keywords

Green human resource management, green organisational citizenship, green value, green culture, content analysis, mixed research methodology

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