Editorial
Sheeba Kapil
MSMEs: Its Role in Inclusive Growth in India
Prem Prakash1, Pyare Lal Verma2 and Vinod Negi3
Conceptualisation of Nation Brands to Attract Foreign Direct Investment: An Integrated Model
Shyam V. S.1, Bilal Mustafa Khan1 and Kanwal N. Kapil2
Embedded Insurance/Microinsurance in Financial Services: Key to Financial Inclusion
Satinder Bhatia1
A Qualitative Account of the Perceptions and Market Determinants of Indigenous Cow Milk Sector in India
Vijayalakshmi Iyengar1
Influence of Brand Origin on Consumer Buying Behaviour in the Indian Context
Prateek Kanchan1
Can Credit Ratings be Modelled on the Basis of Financial Metrics? An Evidence from Ind-Ra Ratings of Indian Firms Using Conjoint Analysis Approach
Ankita Nagpal1, Gaurav Nagpal1 and Naga Vamsi Krishna Jasti1